Ford’s social media fail

Tim Burrowes

May 5, 2009 4:03

So, Ford sent out some emailers, put up some banner ads, sent out an ‘SMR’ to the wrong people, generated a woeful response to an auction, a sad Facebook membership and a tiny Twitter following.

Alexander McNabb on how Ford is spinning social media “success”

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics

Ford social media

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