Former Adshel execs launch Living Image Media
Living Image Media has launched, founded by former Adshel executives, with Smart Mirrors in handwashing hotspots.
The announcement:

As hyper-handwashing becomes the new normal, brands are being urged to consider the engagement potential of this intimate, Covid-induced touchpoint.
Living Image Media is a new Out-of-Home content amplification channel founded by former Adshel executives. They are offering advertisers the opportunity to tell brand stories via digital ‘Smart’ Mirrors in handwashing hotspots.