Former Dentsu Aegis chief strategist Matthew Crook to join Admatic

May 30, 2017 10:06

Four months after leaving Dentsu Aegis as chief strategy officer and CEO of performance and data, Matthew Crook is joining digital specialist Admatic as managing partner for its Melbourne operations.

Dentsu’s decision to eradicate the roles brought an end to Crook’s tenure with the company, which had spanned more than a decade, including stints as CEO of Amplify and Performance, chief digital officer and managing director for digital at Aegis Pacific.

Michael Ungerboeck, CEO of Admatic, said Crook would spearhead the relaunch of Admatic’s Melbourne operations.

“Matt will be based in Melbourne relaunching our Melbourne operations, supporting our current clients as well as a few more accounts to be announced shortly,” Ungerboeck told Mumbrella.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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