Elmwood duo launch Melbourne brand consultancy The Contenders
The Contenders: Joe Rogers, David Cairns and Ella Campbell
A brand consultancy has launched in Melbourne called The Contenders.
Set up by the former Asia president of design group Elmwood Jo Rogers and the former MD of Elmwood Australia David Cairns, the firm aims to help challenger brands or established brands in need of an overhaul.
Cairns said in a statement: “We see brands being delisted, ignored or beaten up on price. This is invariably what happens when you’ve forgotten what you stand for or are simply sitting in the middle.”
“We’re here to help challenger brands, or brands being challenged, rediscover their cause, character and connections and help them win in the marketplace,” he said.
The firm has hired STW Group’s Ella Campbell as its first employee, as a producer, off the back of a number of new business wins.
Campbell was an analyst at STW Group’s digital arm STW Digital. Before this role, she worked in the business development team at STW Group’s digital agency DT.
Rogers commented: “You don’t need us to tell you that creating and maintaining a brand is becoming more complex. What we do is help our clients identify how to best communicate their brand story across the appropriate points of connection.”
“Creating real consumer utility that is delivered across the entire organisation is central to where we see brand creating real business results,” he said.
Three of the nicest, most talented folk in the biz.
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Best of British guys!
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We’re really looking forward to working with the Contenders on a really big piece of work kicking off shortly – we need to change the game and we’ll be looking at the Contenders to referee it!
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Can someone send an EDM out and get everyone to like this page.
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EC FTW!
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Good news guys!….tried to contact you….phone number please
Bruce
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Really looking forward to seeing the work – congrats and break a leg guys!
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