Former Facebook MD Stephen Scheeler joins PwC to drive mobile strategy

May 30, 2017 11:24

Just four months after he stepped down as managing director of Facebook in Australia and New Zealand, Stephen Scheeler has joined PwC as a partner, with the social media veteran warning advertisers not to become to distracted by the debates raging around digital measurement.

Former Facebook boss Stephen Scheeler is joining PwC

The recruitment of the former social media executive is part of PwC’s continuing drive into digital with a growing focus on mobile.

Speaking with Mumbrella, Scheeler said the decision to join PwC was driven by his concerns that the mobile revolution was passing many corporate leaders by, leading to flawed strategies in a space they did not fully understand.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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