Former Milkrun staff behind fresh creative for the brand after Woolworths acquisition

May 26, 2023 10:11

Woolworths’ Metro60 delivery service has rebranded as Milkrun: Powered by Metro after the grocery delivery app was acquired by the supermarket. It followed staff redundancies and the brand collapse earlier this year.

Included in the redundancies was the brand’s head of creative, Matt Knapp, who was brought back as a consultant to work on the rebrand campaign and shared Milkrun’s relaunch creative via a LinkedIn post on Thursday.

In the post, Knapp said: “Filing this under ‘A Bizarre Sequence of Career Events’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.