Former SBS TV boss Tony Iffland to lead international program sales for ABC

Iffland

One of Australia’s most experience TV executives Tony Iffland has resurfaced six months after quitting SBS in the role of general manager of ABC content sales.

Iffland quit SBS in January after three years with the multicultural broadcaster as head of TV, but has started work today with the commercial arm of the ABC, where he will lead its push to sell its content globally.

Sharon Ramsay-Luck, ABC Commercial’s head of sales & business development, said: “It’s a thrill to have an industry professional of Tony’s calibre and experience – not to mention integrity and good humour – join us to lead our sales team.