Former Telstra marketing executive Jarther Taylor to lead Datarati

January 23, 2017 9:08

Former Telstra and IBM executive Jarther Taylor has been named as the CEO of marketing automation specialist Datarati as the company prepares to expand its operations beyond the marketing sector.

Jarther Taylor will take over from founder Will Scully-Power

Taylor oversaw marketing to Telstra’s small and medium business customers and had previously been with IBM in a range of marketing and consulting roles.

He takes over from founder Will Scully-Power who told Mumbrella the appointment opened the door to extend the range of Datarati’s offerings.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Datarati Jarther Taylor Telstra Will Scully-Power

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Former Telstra marketing executive Jarther Taylor to lead Datarati

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