Former Unruly boss, Lance Traore, launches new consultancy with influencer app deal

November 13, 2018 2:39

Lance Traore, the former Australian head of News Corp-owned viral video service Unruly, is now the founder of consultancy Iconomy.

One of the first deals for Iconomy has been a reseller deal with influencer marketing app Indahash.

Traore left Unruly in 2017, having relocated from Stockholm to Sydney to set up the platform’s ANZ office two years earlier.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Barbara Sołtysińska iconomy indahash Lance Traore

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Former Unruly boss, Lance Traore, launches new consultancy with influencer app deal

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE