Former ‘vice agency’ boss joins drugs firm

Ed Commander, the former general manager of so-called ‘vice agency’ G2, has emerged in the marketing department at drugs company PharmaCare Laboratories.

Commander, who left G2 in January not long after the arrival of a new managing director, has according to his LinkedIn profile taken on a role as senior brand manager at PharmaCare, which owns brands including Fat Blaster, Brut, Wart-Off, IntenseX and Nature’s Way.

The Brit caused a stir in June 2011, when he said that G2 wanted ‘vice’ clients such as alcohol or junk foods to join British American Tobacco on its client list.

Commander spent almost three years years at G2, which in recent months has shed staff due to a change in company strategy, not, as Commander claimed, because BAT has curbed spending in the wake of the introduction of plain packaging laws for cigarettes.