Former Virgin Australia chief customer officer Mark Hassell joins KPMG

Former Virgin Australia chief customer officer Mark Hassell is joining KPMG Australia as a partner, leading customer and brand transformation for the firm’s newly established Customer, Brand and Marketing advisory business.

Hassell was previously Virgin’s CCO for five years, having previously worked at British Airways and Qantas. He started his career at BA in the customer-facing front line as a flight attendant before moving into senior executive positions.

His appointment, which starts tomorrow, brings KPMG’s combined Customer, Brand and Marketing advisory team total to 59 nationally, including eight partners.