Former VMLY&R regional head of retail, Danny Lattouf, joins The General Store as chief strategy officer

October 21, 2019 10:14

After departing VMLY&R earlier this month, Danny Lattouf has joined The General Store as partner and chief strategy officer.

Lattouf’s role comes as the agency looks to move into a new stage of growth. He will be working alongside CEO Matt Newell and general manager Maddie Livesey with the goal of driving the agency’s retail portfolio.

The General Store CEO Matt Newell and new chief strategy officer Danny Lattouf

Lattouf spent five years at VMLY&R, joining in 2015 as managing director of its Ideaworks business. In 2017 he became regional head of retail, working across Australia and New Zealand.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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