Foundation retains media as Omnicom wins global remit for Mercedes-Benz

Calum Jaspan

September 21, 2021 10:15

Omnicom Media Group agency, Foundation has defended its Mercedes-Benz media account in Australia, while Omnicom beat out Publicis Groupe to win the creative account after automotive giant Daimler finalised its global review.

Foundation will continue to run the luxury brand’s media, with the creation of ‘Team X’, an Omnicom team construct, made up of group talent in Australia to handle the brand’s creative.

The wider global remit includes CRM, brand and performance creative, web personalisation and content automation, public relations and events, and organic/paid social sponsorship.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.