Four agencies delivering final presentations tomorrow for $20m Medibank account

April 20, 2015 1:42

Four media agencies will line up in the final round of the media pitch for Australia’s largest private health insurer Medibank Private, Mumbrella can reveal.

Tomorrow in Melbourne there will be a faceoff between UM and Mindshare, incumbent Huckleberry and its sister agency Carat, in what appears to be rearguard action by Dentsu Aegis to defend the lucrative $20m media account.

Mumbrella revealed the pitch in February, with the initial shortlist also including PHD and Starcom, however both of those agencies have withdrawn in part to pursue another major Melbourne media account Disney.

All agencies contacted declined to comment on the pitch.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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