Four Seasons and Hero Condoms take different approaches to cash in on Valentine’s Day

Four Seasons and Hero condoms have released new and diametrically opposed campaigns to counter the busiest baby-making time of the year.

Four Seasons’ new ad ‘Are You The Right Fit For Your Valentine?’ features women and men of all ages and backgrounds standing in front of a police-style line-up wall and answering questions to camera about an unknown subject.

While we don’t know the question, it’s immediately obvious that it offers at least two connotations.