Fox Creative overhauls on-air graphics package for Fox Sports

May 20, 2022 9:25

Fox Sports has completed a comprehensive refresh of its on-air graphics package for all major sporting codes in conjunction with in-house creative agency, Fox Creative.

Starting with the landmark Ashes coverage this past summer, Fox Sports has reinvigorated its broadcast graphics package to ensure a consistent and premium on-air design presence across all sporting codes including NRL, AFL and one of the fastest growing sports, netball.

Fox Creative have implemented the design shift across thousands of assets built into live graphics systems, forming an essential component of Fox Sports live match coverage, replay analysis graphics, promos and sponsorship integrations, all in 4K Ultra HD.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

4K Ultra HD Fox Creative Fox Sports Guy Sawrey-Cookson on-air graphics package

2 COMMENTS

Nine 20 May 22

Give us the glow back!
Is there a way to turn the dark mode off???

2 Likes

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Kurt 20 May 22

The new graphics are a downgrade on Fox Sport’s old graphics package. The reduced use of colour coupled with the unpleasant glow effect has changed what was one of the better broadcast graphics packages into one that looks like it is straight from a budget online sports show.

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