Fox Sports uses sauna rocks to show it is good value for money in new ad push
Fox Sports is compared to new sauna rocks in a quirky new campaign aimed at pushing its NRL and AFL coverage ahead of the winter sports season.
The new campaign, created by Cummins & Partners, uses the line ‘We’re a FoxSporting Nation’ to show how much Australians love sport compared to Swedes who love Saunas and Russians and babushkas.
The first ad released shows a pair of Swedes talking about new the qualities of the new sauna rocks they have bought, costing ‘$50 Australian dollars’, with the voiceover concluding “Australia, this is how we’d rather spend $50 every month, we’re a Fox Sporting nation” with a montage of its various sports offerings.
I ain’t spending $50 a month anymore if they haven’t got the EPL.
I like the idea – exactly where Foxsports should position itself. Nice work.
Sauna rocks are way more than $50.