Fox Sports highlights evolution of cricket in campaign led by ex-Foxtel CMO Andy Lark

Fox Sports has released its ‘Cricket Like Never Before’ campaign, which shows the evolution of cricket from the 1900s to the modern day.

Created by DDB, the campaign features Australians through the ages defining what’s “just not cricket”, including overarm bowling, female players, shin pads, a six ball over, pyjamas and the third umpire.

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