Fox Sports launches new ‘I am’ promo, the story of the balls that create sport
Fox Sports Australia has unveiled a new promo as part of its ‘I am’ campaign, this time making the balls of sporting games the stars.
The promo is part of an ongoing campaign for existing Foxtel and Fox Sports subscribers, focusing on the stars of different sports including surfing, car racing and football.
Originally launched in 2015, the campaign has featured almost 40 executions and aims to align Fox Sports with some of the best played games in Australia.
So many brands doing this ‘i am…’ ‘we are…’ thing.
I get why.
I am … bored with it.
We are … bored with it
What a Yawn fest
What about the javelin? And the discus?
Nice Spot.
Great ad! Fantastic way to view the world of sport without defaulting to simply using athletes
Voice talent ruined it
Love ‘we’re a fox sporting nation’. Sounds strong.
The I am we are thing doesn’t say anything.