Fox to spend $1.5m promoting FX, 7,000 zombies to descend on cities
The reintroduction of the FX channel to Australia after an eight-year absence, reported by Encore this week, will be backed by an $1.5m advertising push, Fox has told Mumbrella.
(As part of the launch, a team of zombies has been visiting agencies and also dropped into Mumbrella’s office:)
PR and digital will be the focal point of activity. Billboards, bus wraps and cinema advertising will run in support.Trade marketing activity will be followed by a consumer ad offensive in the lead up to Christmas, based around the male-skewed channel’s flagship show, The Walking Dead.
The zombies stormed into our office the other day un announced, I was making some breakfast and I heard all this screaming haha. Thinking that we are an advertising agency working in a government building I hope the government people didn’t get in the lift with the zombies haha
nice legs
From Wikipedia:
“The first season of AMC’s television series The Walking Dead premiered on October 31, 2010”
Yes, just shy of 12 months ago :-/