Foxcatcher unveils purpose-built programmatic buying platform WorldView
Foxcatcher, Ryancap’s marketing data and technology business, has launched a new bespoke omnichannel approach to programmatic trading called Worldview.
The platform is being billed as an Australian-first, with Foxcatcher revealing that no other agency group in Australia is currently offering its own proprietary, purpose-built media buying platform.
Worldview will be powered by another Foxcatcher initiative, FOX_ID, which it says “takes onsite consumer behaviour, enriched with digital interactions and macroeconomic signals, to unlock contextual, cross-channel insight outside of walled gardens”.
