Foxtel and Optus reach new subscribers deal

Tim Burrowes

December 21, 2010 2:28

Optus will start marketing Foxtel to its customers again after the two companies signed a new agreement on subscribers.

The move comes around two years since Optus stopped actively promoting Foxtel, and against a backdrop of a dramatic slowdown in subscriber growth for Foxtel which faces increasing competition from the new free to air digital channels and Internet-delivered TV services.

The new agreement will see Optus customers offered Foxtel’s HD services for the first time via the iQ HD settop box.

At present, Foxtel is offering 20 HD channels – a major point of difference to free to air, which has seen the main channels available only in standard definition since the launch of the secondary digital channels.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.