Foxtel launches Foxtest ad experimentation platform

October 27, 2021 3:15

Foxtel Media today announced the launch of ad experimentation platform Foxtest during its upfront.

Representing an investment of $3 million, Foxtest will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

advertising offering advertising product Foxtel Media Foxtel Upfronts Foxtel Upfronts 2022 Foxtest Foxtest advertising platform Jenny Melhuish Mark frain Westpac