Foxtel Media and Komo Digital unveil new micro-websites, Victoria Bitter first to launch

Zanda Wilson

May 5, 2021 2:20

Foxtel Media has extended its partnership with Komo Digital to launch new micro-websites as a way of keeping viewers engaged while they watch sport.

The micro-websites, or ‘Engagement Hubs’, have been created off the back of Foxtel data showing that 92% of viewers are distracted by a second screen while watching TV.

A new 12-month deal with Komo will aim to drive more value for advertisers and viewers across Fox Sports and Foxtel Media more widely by featuring additional exclusive content.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Engagement Hubs Foxtel Foxtel Media Komo Komo Digital NRL The VB Hard Earned Hub VB

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Foxtel Media and Komo Digital unveil new micro-websites, Victoria Bitter first to launch

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