Foxtel Now Box promises ‘simplicity’ in new campaign
Subscription television company Foxtel has launched a campaign to promote its new Foxtel Now Box by celebrating its simplicity.
The ad, which has been created by TBWA Sydney, shows the new Foxtel Now Box morphing into a soccer player, a dragon and a television to represent the company’s broadcasting options in sport, movies, TV and television seasons.
Hi Abigail…very much enjoyed your article on the Foxtel Now Box. Just wanted to point out, however, that the device is not “Roku-based.” The device is actually Android TV-based, and was manufactured by Technicolor’s Connected Home Division.
What is interesting about the set-top box is that it is in fact a “hybrid” that not only supports both over-the-top (OTT) content and services — which means subscribers can access YouTube and Android TV apps from the Google Play Store — but can also provide over-the-air (OTA), content that is broadcast to consumers for free.
A link to the Technicolor announcement on this development can be found here:
http://www.technicolor.com/en/.....-australia
Hopefully this will address any confusion on this matter. Have a terrific day!
Lane Cooper
Vice President
Corporate Communications
Technicolor
Hi Lane,
To be fair to Abigail, I added the Roku reference so that’s my mistake. Thank you for clarifying and we’ve corrected the story.
Paul Wallbank
News Editor
Why would I subscribe to a Murdoch product to access YouTube? I can do it for free, via Chromecast…? Or for $11 per month I get access to Google Play (music) and YouTube Red. Then all I need is Netflix and I am sorted…
The Foxtel Now box has built in 4K chromecast capabilities. You also own the box outright and can continue to use, with or without an active Foxtel Now subscription
All good. Now they should release an app on Apple TV.