Foxtel pumps up US sports choice with new campaign

October 20, 2016 12:10

Foxtel has launched a new campaign as the major North American sports, including the NFL, NBA and college ball sports, kick into action and Major League Baseball heads to the World Series.

The campaign, by TBWA, comes as the subscription TV broadcaster is in the midst of a review of its ad agencies, with TBWA and BBDO in the running for the business.

Promoting ESPN’s suite of US sports, the campaign provides a glimpse into the life of a worker at a container yard as he checks his diary to see a meeting blocked out with the word: LeBron.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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