Foxtel uses Brand Honee to launch competition
Foxtel has turned to a crowd sourcing platform designed to cut the traditional ad agency system out of the marketing process for a campaign to support an environmental initiative.
The callout on Brand Honee offers $3,500 for the best video to promote International Green IT Awareness Week.
Robyn Elliott, CIO of Foxtel, said: “At Foxtel, we are conscious of the impact of IT on the environment and want to help promote sustainable actions to reduce waste and become more energy-efficient. Brand Honee gives us a new way to raise awareness while also raising the profiles of highly-talented Australian creatives.”
The deadline for entries is midnight on June 2.
Not sure how we designed to cut the Agency out of the process but an interesting take all the same.