Foxtel’s Binge is ‘for the bingers’ in first national TVC
Foxtel’s new entertainment streaming platform Binge has launched its first big marketing push with a national TVC promising it’s ‘for the bingers’.
Speaking to Mumbrella, chief marketing officer Louise Crompton said it was important to position the Binge brand as something ‘new and indulgent’ in a saturated market.
Sounds great but with no subtitles, I and my hearing-impaired daughter are giving it a pass