Frank Digital launches social media campaign for The Athlete’s Foot

Digital agency Frank Digital has launched a cross-platform digital campaign for The Athlete’s Foot, focused on the running community.

The Running Season campaign includes the launch of a website that invites runners across Australia to share their photos, videos and comments on Instagram and Twitter with the hashtag #IDIDIT.

The consumer-generated content is then streamed to the homepage of the campaign website  and a weekly winner is selected by The Athlete’s Foot to win a pair of new running shoes.