Frank is a virgin to disasters

He’s one of the luckiest travellers on earth and is a creation ironically being used to capture the international travel insurance market.

Sydney ad agency The Works has created Fortunate Frank, an animated character who blithely avoids near-certain mishaps which would otherwise put him at the mercy of overseas medical staff and bureaucratic officialdom.

The 30 second spot began airing last night and launched Virgin Money Australia’s new Virgin Travel Insurance arm, representing an expansion of its business.