Free TV adspend falls as pay TV thrives

Tim Burrowes

April 3, 2009 9:57

Free to air TV was the only medium to see a fall in spend last year, figures for 2008 suggest.

According to the Commercial Economic Advisory Service of Australia, metro TV spend fell by 2.4% to $2.6bn last year, while newspapers, magazines, radio and regional TV flatlined.

Cinema saw modest growth of 3.7% while outdoor was just ahead of that at 4%.

Only subscription TV, up $15% to $317m and online, up 27.1% to $1.7bn, saw significant growth, according to the CEASA figures.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.