Free TV battle begins a week early

Tim Burrowes

February 1, 2009 11:39

There may yet be a week until the offical ratings season begins for 2009, but both networks treated today as the starting gun, launching advertising blitzes in the Sunday newspapers.

Seven, Nine and Ten all spent big in the Sunday tabloids to promote the fact that all networks have big shows coming back earlier than usual

Sydney’s Sunday Telegraph saw Seven open the batting with a DPS across page 12 and 13 pushing Desperate Housewives (Monday), Packed To The Rafters (Tuesday), Australia’s Got Talent (Wednesday) and Grey’s Anatomy (Thursday).

Nine also took a double page spread, on page 18 and 19, pushing Wipeout and Two and a Half Men (Tues), Domestic Blitz and The Mentalist (Wednesday) and Celebrity Singing Bee and 20 to 1 (Thursday).

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

20 to 1 Advertising Australia's Got Talent Desperate Housewives Domestic Blitz Grey's Anatomy House Life on Mars Media Nine Packed To The Rafters Seven Ten The Biggest Loser TV Two and a Half Men Wipeout

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Free TV battle begins a week early

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