Freeform wins Market City business

Advertising agency Freeform has been appointed to create a brand strategy and integrated marketing campaign for Market City shopping centre.   

The announcement:

Creative agency Freeform has won Market City shopping centre in a three-way pitch, and is rolling out a brand positioning strategy and integrated marketing campaign aimed at increasing customer footfall, driving sales and attracting new tenants to the centre.

Market City is an iconic shopping centre located in the heart of Chinatown above Sydney’s Paddy’s Markets. Renowned for its factory outlet fashion, Asian-influenced food court and housing Sydney’s largest Asian supermarket, the shopping centre features a diverse range of Asian-influenced culture, food and fashion.