Freelancer.com contest invites its users to ‘Expose our logo’
Outsourcing portal 
Freelancer.com is once again asking its 3m users to do its marketing for it, with a US$25,000 contest for the best video clip of the company’s humming bird logo.
By registering at www.freelancer.com, users have been tasked to ‘Expose Our Logo’ to as wide an audience as possible.
There is a US$10,000 major prize, a People’s Choice Award for US$5,000 and cash prizes for Best Music Video, Most Creative Video, Most People Involved and Biggest Logo.
In 2010, the contest winner organised a cast of hundreds, all wearing Freelancer.com t-shirts, into parading a Freelancer.com banner longer than a bus through the streets of Rajshahi in Bangladesh, before throwing a party.
yet another attempt at devaluing creatives
paying $15k for an idea an disguising it as a competition, is a bit pathetic
all brands and companies need to be self-supportive
How is it devaluing creatives, ML? They’re asking their user base to promote the logo wherever they are, video the event, and potentially win a lot of cash. That’s all.