Freeview to announce September launch date for HbbTV

Free-to-air TV industry body Freeview has confirmed September 2 as its date for the formal launch of Hybrid Broadcast Broadband TV (HbbTV) the new online platform designed to bring catch-up programming to consumers’ television sets, Mumbrella can reveal.

Source have told Mumbrella Freeview will formally announce the September 2 launch date tomorrow for what is being called Freeview Plus, a new offering which will deliver a new electronic program guide which will allow viewers to watch shows which have already been on up to seven days ago if they have an internet connected FreeviewPlus box.

The HbbTV offering, which will also have a TV ad campaign to support it, had originally been expected to launch the service in May however the launch was then delayed to the second half of the year, and then Network Seven’s regional affiliate Prime Media pulled out of the deal saying there was not a big enough potential market in its service area to make it worthwhile. 

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