Freeview switches tack with new ‘Meet the Freemans’ campaign for FreeviewPlus

November 16, 2015 12:01

Freeview is showing how different members of the family can get different things from its internet enabled FreeviewPlus service in a new ad campaign.

https://www.youtube.com/watch?v=HOCYGmjMfgE&feature=youtu.be

The ‘Keeping up with the Freemans’ campaign comes 14-months after the launch of the product in Australia and was produced and directed by The Jungleboys. It comes as Freeview is trying to drive the growth and penetration of the FreeviewPlus product which runs on hybrid broadcast broadband TV (HbbTV) technology.

“We want to communicate that FreeviewPlus makes it easy for every member of the family to catch up on their favourite shows and search and discover content in general,” said Liz Ross CEO of Freeview.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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4 COMMENTS

Jordan 16 Nov 15

Lets see, what shall I watch? I Dream of Jeannie, TJ Hooker, or infomercials?

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Stevo 16 Nov 15

They should have called it ‘meet someone who gives two shits about freeview’

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Glen 29 Jul 17

What is the clipped dialogue of the boyfriend.. “Been hanging to watch the fina????together”
I imagine it’s ” final episode”, but has been clipped to fit into a 30 second promo.

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Guy 2 Aug 17

Yeh I think it might be final episode, I thought it might be “the Benign” or something, its doing my head in not knowing

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