Freeview names new marketing chief and closes in on creative agency appointment

Freeview is close to revealing the identity of its new creative agency with the process to be driven by its freshly minted director of marketing Scott Mota.

Incumbent It’s the Thought That Counts bowed out of the pitch process, leaving a short list of three with CEO Liz Ross declining to say whether it reached a decision, confirming an announcement would be made soon.

“We are very close to making an announcement,” she said. “We have been thrilled with the work produced by It’s The Thought That Counts but they decided to bow out.”

Former Foxtel marketer Mota replaces marketing manager Karen Vlakhoudis and will work with the new agency to build a “new creative direction” for Freeview, with a fresh marketing push in the pipeline, Ross said.