Freeview targets bathroom catch-up TV viewers as Freemans return

August 21, 2017 2:51

Free-to-air catch-up TV app Freeview has launched its third TV campaign, again featuring the Freeman family and their neighbours.

The new series of five TVCs will roll out over the next 12 months, with the first spot showing how convenient it is to watch live and catch-up TV via the Freeview app, including in the bathroom.

“Apparently, 40% of Australians take their mobile into the bathroom with them, so making a campaign based on a mobile-first product really lets us have some fun with the Freemans,” said Freeview CEO Liz Ross.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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