Freeview’s new campaign via Fierce Ideas; appoints new head of marketing, insights

Freeview Australia has launched a new on-air awareness campaign produced in collaboration with creative production house Fierce Ideas.

‘Have You Tried Freeview?’ will rollout across Australia’s free-to-air networks, ABC, SBS, the Seven Network, Nine Network & Network 10 in the first phase of an ongoing awareness campaign that will reintroduce Australian viewers to the array of free content available on their connected TVs via Freeview.