Fremantle Media to grow licensing business through live events

Tim Burrowes

December 7, 2009 2:19

Fremantle Media Enterprises has created a new business development role in a bid to grow the live events arm of its business and further capitalise on properties such as MasterChef, The Biggest Loser and The Apprentice.

It is currently recruiting for the role of director of live events, which has a remit of commercialising and managing properties across live platforms such as stage productions, live theatre, casino-based events and consumer and trade shows.

The director will also be involved in looking for opportunities to invest in new brands and properties.

A Fremantle Media spokesman said while FremantleMedia Enterprises (FME) already runs live events, it is the first time it will have a dedicated resource to drive this part of the business.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.