Freshly demerged Webjet unveils major rebrand with ‘Go Somewhere’ campaign

Online booking platform Webjet Group has unveiled its first major campaign a year after its demerger from Web Travel.

Made by recently appointed agency The Hallway, the campaign entitled “Go Somewhere” comes as part of a broader brand refresh, which encompasses new visual assets, platform and expanded product verticals

According to Webjet’s recently appointed chief marketing officer, Oonagh Flanagan, the campaign strategy was informed by a marketing mix model (MMM) analysis across its media channels.