Friend wins Choosi

Independent direct marketing agency Friend has been appointed by insurance brand Choosi after a four-way pitch.

The announcement:

Independent DM agency, Friend, has been appointed by direct insurer Choosi to
handle its direct response work following a four-way pitch.

Choosi, which is part of Hollard Financial Services, was launched late last year and
allows customers to compare, choose and apply for insurance products online or
over the phone.  Choosi currently offers Life, Funeral, Income Protection and Health
Insurance.