From DVD magazine to Nine buyout: The story of Pedestrian TV

Over 13 years, Pedestrian TV has flourished into a fully-owned Nine entity. Mumbrella’s Zoe Samios sits down with co-founders Oscar Martin and Chris Wirasinha to talk about the journey and the future of one of Australia’s most successful digital publishers.

The idea that two young, ambitious media assistants with zero experience could create a multi-million dollar business seems far-fetched, now more than ever.

More far-fetched is the idea a brand like BMW Mini would take a gamble on those two young media assistants, who were planning to launch a DVD magazine just 13 years ago.

The pair’s article on launch, in 2005

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