From Mad Men to Bag Men: Frustrations of account managers under discussion

The frustrations facing advertising and media account managers will be tackled head on in a panel discussion to mark the launch of the Account Management Group (AMG) in NSW.

Russel Howcroft will chair the debate

Network Ten’s executive general manager Russel Howcroft will chair the debate between executives from account management, strategy and planning, creative, media and client-side roles 0n Monday June 3. And panelists will confront the issue of reputation by answering the question, ‘are suits nothing more than bag carriers’.

Naren Sanghrajka, chairman of the AMG’s NSW committee, said: “Following significant changes in the advertising and media landscape over recent years, the role of account management has taken on a new identity. The aim of the AMG, and events like this, is to help define what that is by providing a platform and a voice that puts the opinions of suits on the map.”