Frost wins two strategic branding projects

Design agency Frost has won two strategic branding projects, both via competitive pitch. The agency has been appointed to oversee a rebrand of North Sydney and to develop the brand strategy for the Museum of Australian Democracy at Old Parliament House in Canberra.

The announcement:

Frost* has won two major strategic branding projects, both via competitive pitch. The agency has been appointed to oversee a rebrand of North Sydney, home to the business HQs of some of our largest blue chip companies, and to develop the brand strategy for the Museum of Australian Democracy at Old Parliament House in Canberra.

After submitting the successful tender, Frost* will partner with North Sydney Council to support the economic vitality of the municipality. Already well known to Sydney-siders as the big-business capital of the city, Frost* will spend the next six months developing a brand and communications strategy and creative that supports the growth of this area as both a business and a residential district. The project forms part of The North Sydney Centre Review that will identify and implement policies and strategies to ensure that North Sydney retains and strengthens its role as a key component Sydney’s global economic arc, remains the principle economic engine of Sydney’s North Shore, and becomes a more attractive, sustainable and vibrant place for residents, workers and businesses.