Frozen pizzas get their moment in the sun, as McCain launches new platform
McCain’s pizza brand Rustica has launched a new brand platform via creative agency Cummins&Partners, challenging the stereotype of pre-prepared food by proving that frozen pizza can also be gourmet.
The campaign was launched across TV, cinema, OOH, BVOD, social and digital this week. One of the 15-second spots pictured a dinner party where Rustica pizzas gained approval from the guests.
