Frucor drafts X-Men star Evan Peters for latest ad in ‘massive hit’ campaign for V

Frucor teamed with 20th Century Fox to use X-Men character Quicksilver in new ad

After aligning its brand with the block-busting X-Men franchise across the two most recent movies, Frucor brand V has gone the extra step, drafting in one of the stars of the film to front its latest campaign.

In a deal struck with 20th Century Fox and the studio’s latest film, X-Men: Apocalypse, the character of Quicksilver, played by Evan Peters, stars in the ad that continues with the brand’s line of ‘The massive hit that improves you a bit’.

The ad features Quicksilver discovering he is being replaced with a V-drinking twin, who then proceeds to show how he is just that little bit faster.