Frucor Suntory appoints first CMO Oceania, launches V Refresh

Frucor Suntory, the beverage manufacturer responsible for V Energy, Boss Coffee and Maximus, has appointed its first ever CMO for Oceania, elevating Allison Yorston into its leadership team.

The appointment marks a new direction of growth for the business across the Oceania region, with the V Energy brand simultaneously launching a new product line, ‘V Refresh’, with a new campaign led by Yorston and created by Clemenger BBDO set to roll out this weekend.