Frucor Suntory’s Maximus appoints Melbourne agency to social media strategy

Frucor Suntory’s isotonic sports drinks brand Maximus has engaged Melbourne-based indie agency Neuralle to launch its TikTok account and manage its social media strategy.

On a fixed term basis, the agency will work with Maximus to increase its presence on TikTok with a new content strategy for its organic social media to target a broader demographic of consumers.