Frydenberg’s budget speech takes in 420K metro viewers for ABC

March 30, 2022 9:50

The ABC’s extensive coverage of the 2022 Budget took place overnight, and 420,000 metro viewers tuning in for Budget 2022: The Treasurer’s Speech.

The speech kicked off two-and-a-half hours of budget coverage, which started after 639,000 metro viewers watched ABC News at 7pm. The Treasurer’s speech was followed by a news special at 8pm, which aired to a metro audience of 292,000. Last year’s speech aired to 413,000 metro viewers.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics